What, Why and How of Social Media
In my earlier post on my corporate blog the changing face of Airline website I discussed on various trends influencing future airline websites, as promised will touch upon one of the trend – Use of Social Tools to engage with customers across the travel life cycle.
I will not try to delve upon what is social media, why is it important for business – There is enough reports and research out there trying to prove that we are getting more and more digital and social – Instead, I will let this Kodak video do the talking – This is a story on digital transformation of Kodak – how they changed and whatever exists at Kodak now, never existed couple of years back – So very true for any industry embracing digital, including Travel and Airlines -
There is third question which is of particular interest and we definitely need to spend time on is – How are we doing Social Media and Are we actually doing it right? These questions remind me of the 10 key lessons on Social Media, as perfectly summarized by Gavin (@servantofchaos) during one of the ad:tech events-
- Don’t believe the hype
- Use subtle branding i.e. you don’t want to appear lame
- Social media is not free … You are putting your reputation on the line
- Learn from other people’s mistakes
- Be quick ..New ideas are only unique for a short time … It’s the zeitgeist baby!
- They won’t come. You have to use social media
- Constantly reinvent … Your social media beast develops a life of its own. Sounds like a teenager!
- Keep path to trial simple
- Understand how your audience uses social media
- Be brave … Social media is not for the faint hearted
It will sound repetitive, however social media is important and is transforming Travel industry in more than one ways – As is rightly highlighted in the fact – More Americans are on Facebook than have Passports and many more as highlighted in the latest infographic from Tripl – a social travel site (Please refer to image towards end of the post)
While you enjoy these interesting facts, I will get on working for the next topic – how exactly are Airlines using Social Media (Read Facebook and Twitter!!)
English – Language of Problem solving!?
No wonder most of the products around are made in China …Watch this video to see how Chinese are rehearsing English …However it is interesting thought when Jay Walker says in his TED speech -
“…English is the world’s second language.Your native language is your life. But with English you can become part of a wider conversation. A global conversation about global problems. Like climate change or poverty. Or hunger or disease.The world has other universal languages.Mathematics is the language of science. Music is the language of emotions. And now English is becoming the language of problem solving…”
welcome back sid
Sid was out of action from virtual world …He stepped into Life Part II … Link
AIG – Brand destruction by social Media.
Above presentation is a good case study on the Power of social media … Gone are the days when you can do “whatever” in real world and escape. Watch out! there’s a conversation happening in the virtual world which is so very well connected and word spreads faster than you can think of … What are people talking about your brand?
Stumbled on this presentation via Laurel’s Blogpost on Reputation Annihilation in Social Media
Love the neat Visual stories at VizEdu :)
Are you *IN LOVE*?
It didn’t work out for him in his first relationship. She told him
Dude, I loved you! However I was not *IN LOVE* with you!
I think – Organizations and CIOs who are embracing social media should realize this -
They can love social media, however to make it successful they will have to really be *IN LOVE* with social media
Hmmm, whatever that means! (Isn’t it true for anything and everything you do in life?? you got to be *IN LOVE* to make it successful)
