What, Why and How of Social Media
In my earlier post on my corporate blog the changing face of Airline website I discussed on various trends influencing future airline websites, as promised will touch upon one of the trend – Use of Social Tools to engage with customers across the travel life cycle.
I will not try to delve upon what is social media, why is it important for business – There is enough reports and research out there trying to prove that we are getting more and more digital and social – Instead, I will let this Kodak video do the talking – This is a story on digital transformation of Kodak – how they changed and whatever exists at Kodak now, never existed couple of years back – So very true for any industry embracing digital, including Travel and Airlines -
There is third question which is of particular interest and we definitely need to spend time on is – How are we doing Social Media and Are we actually doing it right? These questions remind me of the 10 key lessons on Social Media, as perfectly summarized by Gavin (@servantofchaos) during one of the ad:tech events-
- Don’t believe the hype
- Use subtle branding i.e. you don’t want to appear lame
- Social media is not free … You are putting your reputation on the line
- Learn from other people’s mistakes
- Be quick ..New ideas are only unique for a short time … It’s the zeitgeist baby!
- They won’t come. You have to use social media
- Constantly reinvent … Your social media beast develops a life of its own. Sounds like a teenager!
- Keep path to trial simple
- Understand how your audience uses social media
- Be brave … Social media is not for the faint hearted
It will sound repetitive, however social media is important and is transforming Travel industry in more than one ways – As is rightly highlighted in the fact – More Americans are on Facebook than have Passports and many more as highlighted in the latest infographic from Tripl – a social travel site (Please refer to image towards end of the post)
While you enjoy these interesting facts, I will get on working for the next topic – how exactly are Airlines using Social Media (Read Facebook and Twitter!!)
Trackbacks