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Krishi Manthan: Second Green Revolution…

December 2, 2006

Business process re-engineering (BPR) is the Fundamental rethinking and radical redesign of business process to achieve Dramatic Improvements. It is new beginning. It is one of those fancy MBA course which is nothing but a name and standardized process to do something which otherwise was very obvious.

As a project for this subject we took traditional Mandi model for trading of farmers grain. Mandi which was set up government to help farmers in selling their produce; is now controlled by moneylenders, agents and is not giving farmers the full benefit of their produce. There are initiatives by private companies, which claim to increase the living standards and income of farmers to certain extent, however the benefit of this system is yet not percolated to the smallest of the farmer in remotest of village. Moreover these companies are not helping farmers to move up the value chain. Private players reap the maximum benefit of commodities trading and food processing. They are not pumping back the benefit to the farmer community. We have re- engineered the process to a cooperative of farmers, which would increae their income and setting up of a grameen innovation center. Now as a cooperative decision making lies in the hands of farmers; They can deicide if they wish to keep their produce to sell it later in future, how much of produce is to be sent to the community processing zone to add value to wheat and convert it to flour or other products. We call this change mechanism as Mandi Manthan. you can read about mandimanthan presentation which we presented.

We call it the second green revolution. Focus of first green revolution was on quantity to meet the immediate demands; focus of second green revolution is quality and equality of farmers.

This project was actually a group work, my group consist of 7 ignited minds. Below are the pics representing blue print and thinking process of our model a night before the day we were supposed to present.

By the way its not all work and no play ….

p.s. This presentation is inspired by the ideas from C.K. Prahlad’s Fortune at the bottom of the pyramid and Dr Kalam’s India Vision 2020. Some slides are adapted from their work.

Speical thanks and kudos  to professor Prem Puri in guiding and motivating us to go ahead with this idea and further helping us in refining the idea.

Please do spare a moment to give your views on the plan, it will really help it shape !!

2 Comments leave one →
  1. Siddharth Ghaisas permalink
    December 3, 2006 8:51 am

    Sharma, this is truely awesome and very inspirational…i mean it…i really feel like owning and maintaining a blog like this one…kindly spare time to teach me how to make one 🙂

  2. December 4, 2006 4:56 pm

    thanks !! n anytime man …

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