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Marketing 2.0

December 11, 2006

All marketers are liars and how a having a purple cow can change the perceptions of our customers!!

to know more about these marketing 2.0 concepts from the expert himself, just play the video of Seth Godin presentation in Authors @ Google series.

brief inro of Seth @ Google:

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best … all » Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of “21 Speakers for the Next Century” by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.

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