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Every one is an expert – Death of consultancy?

August 30, 2007

Came across this new offering squidwho which in their words is people – powered who’s who on the web. That lets you read and also create a lens (web page with different web sources filtered and presented on one page). Read Seth’s version (adverpost can we call this to a post on a blog which is advertisement !!). I loved it for its presentation and for its message that displays while you are waiting while its searching for your favorite personality. I searched for Abdul Kalam. It does take people search to next level, result page is nicely divided into heads like: Three reasons to love Abdul Kalam, Abdul Kalam at a Glance, Amazon stuff on Kalam, You tube videos, clubs, news, poll, organizations etc etc and if you are a great fan you can actually create a lens of him or your favorite personality.

Now taking this clean search to next level, i was wondering some other practical use of lenses for businesses:

Marketing Obvious one is Marketing channel for your product

Marketing research and intelligence about your product and competitor – it is really great if you get all these web resources like news, wiki content, why people love your competitor etc at one place and that too people-powered.

Product search: Need not go to consultants or gizmo experts to make that buying decision. When you can make a fairly informed decision from lenses.

How organizations can use it?

Its amazing idea for an organizational knowledge portal and talent search. filtering through all the databases of a huge organizations like IBM, TCS etc and culling out relevant information about an employee or project etc.

Death of Consultant?

As with other people-powered social concepts challenge here is also that of authenticity of the content. Can you rely on views of unknown people to make an IT decision to choose between windows or linux? Or you still prefer to go to consultants for the same? That is the question to ponder on? Or may be in future IT consultants will all be working online through blogs, lenses etc as a big community irrespective of the organizations they belong to.

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