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Proto04 Day1- Blogs Work

July 19, 2008

Blogs Blogs Blogs …. Kiruba of Business Blogs … sells the idea of blogs and other web2.0 tools to companies. Say the B word and sid is all ears … and it make whole lot of sense when the person is passionate seller … He started of with —

collective knowledge of audience is always better than the knowledge of speaker

Next he threw three very relevant questions to audience

– how many bloggers here? some hands up
– how many startups here? many hands
– how many startups blog about your startup? very few hands

And finally the eternal question –

– what have you benefited from blogging about your startup. Typical responses –

books on demand business – users know we guys know what we talking. people coming to us readin our blog

mobile tech consulting – I started two months back and writes on wifi etc and we get inquiries from likes of tata and reliance

Mostly, they were reaching out to relevant people easily, they dont have to advertise … Some of the individual bloggers either got job or business because of their blogs. All of them clearly highlighting the fact that BLOG WORKS! it helps in giving you a digital identity, which in today’s world is very necessary.

[all this strengthens my belief in what i tell people – want to get noticed — stop cooking rice and start blogging 🙂 Elsewhere on idea factory i have been writing why one should blog and why blogging helps)]

Most Tech Savvy doctor

He told this interesting story of a doctor who was impressed by the kind of money software consultant was earning. And the fact that all the money of consultant was coming from clients in US.

Doctor decided to close his shop and get all his business from US. Few months down the line he actually did it

How? He Blogged … He blogged about what he was an expert in that is knee surgery, shoulder surgery, etc etc from his domain. Reading his blog came patients from US and our doctor charged them indecement money for the surgery …. and now he gets 80% of his business from US

Mr Doctor took it to next level by giving discounts of lacs of rupees if his patients allowed him to upload the video of surgery on you tube and so he made collection of his surgery videos … neat isn’t it 🙂

That is not it …. He further added one more layer of service by giving the option of medical tourism … a weeks package to Goa …. recovery from surgery on the beach …. 🙂

Still not convinced about the relevance of blogs? Drop a mail to Kiruba, he will tell you many such stories 🙂

Mahesh and Kiruba took some questions jointly all revolving around the importance of blogs and how blogs and web2.0 can help in economical marketing of a startup

And then around 1:15 pm or so we broke off for lunch ….


By now all charged up and to know more about blogs, I caught up with Kiruba, had a word with him about how it all started …. (hmmm… itch it was always … and one fine day he asked himself ..WTF am I doing …slogging for others … and this happened 🙂 )

Then i also caught with some guys whom i knew from Delhi Bloggers meet, Piyush now a proto alumni and founder of Met founder or … Doing good and satisfied on the path 🙂 Good luck guys …. I wish and pray that someday sid will also have the courage to be on the path 🙂

Next post about post lunch sessions ….

One Comment leave one →
  1. July 20, 2008 4:57 pm

    Hey Sid!
    I hear you about this blog business. Will the opportunities still be there once everyone is doing it? Or are we seeing a “land grab” that benefits the first entrants disproportionately?

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