Skip to content

Big Vs Small

January 13, 2009

Small is new Big

Recent (mis) developments in Indian IT industry – fall of Satyam and then now Wipro in news for wrong reasons … BIG companies BIG games.  This reminds me of  Seth Godin’s 2005 blog post and book – Small is the new big

….Enron (big) got audited by Andersen (big) and failed (big.) The World Trade Center was a target. TV advertising is collapsing so fast you can hear it……

….Small is the new big because small gives you the flexibility to change the business model when your competition changes theirs…..

Coming months will be very crucial for Indian IT industry, whether it is an opportunity for other players (Big or Small) to bank upon this or it will have adverse effect on Indian vendors … Difficult to say … Good and fast steps have been taken by Government to save the face of Indian IT but everybody is watching it closely

I feel small companies has an opportunity here only if they can showcase their transparency, easy access to top management and personalized approach for clients…. However small doesnt really mean small … you got to think BIG as Seth rightly ends the post

Small is the new big only when the person running the small thinks big.

Don’t wait. Get small. Think big.

Richard Brason on Small is new Big

So how does BIG companies get small? By keep on Doing the things which they use to do when they were small … One way is as suggested by Richard Branson in an interview to Seth Godin . As he says under big Virgin brand there are many small companies and all of these individual companies have only 50-100 employees in a building in a company …

Big Small Quadrant

Some of us love quadrants, so if Size on X axis; Vision/Thinking on Y axis we quickly get four types of companies –

1. Big Size Big Thinking

2. Small Size Big Thinking

3. Small Size Small Thinking

4. Big Size Small Thinking

in which quadrant is your company?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

  • Tweet Tweet

  • Poke the Tag

    2008-2009 A thousand splendid suns Australia avanoo avanoo foundation blog blogger blogs books Brand Recall browser business. collaboration college comments creative me creativity Davos dreams facebook Fraud fun gifts google google chrome gyaan hands on Happy new year ideas Indian Railways innovation inspiration Insurance intro IT leadership life love magic marketing monster nature network nostalgic opinions passion pearls personal pixie plastic waste ponder proto08 proto4 proto Day1 proto day2 Proto July question questions quotes Raju Satyam Satyam Fraud 2009 she shouts social media squidoo sydney Sydney Harbour Bridge TED Thoughts Vimlendu web2.0 web3.0 weird wordpress world Economic forum
  • Choose your topic

  • Yo’re Reading this

  • you said it

    Tears? - FlyNava Blo… on Movie that made me cry
    So, what’s sto… on Let It Flow
    Ready to embrace it?… on Are you *IN LOVE*?
    reevesbarron28241 on What, Why and How of Social…
    Try this website on Private RSS feeds – Any…
  • Piling up

  • You were here

  • Admin

  • Advertisements
    %d bloggers like this: