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Guess the Brand

January 13, 2009

Help me with this small exercise,

First check Following websites of the common banks in Australia – Focus more on Colors, logos etc that helps you recognize the brand

  1. ANZ
  2. ING Direct
  3. Bank West
  4. CBA
  5. Westpac
  6. NAB

Check this image


Now using your senses, new found knowledge  of banks above and concepts of  Brand recall / color scheme etc etc, what do you feel which of the above banks could have launced this website / Product?

Drop your answers in comments …

Please dont google or visit One direct website to find RIGHT answer .. Just say what comes to you after visiting above websites

24 Comments leave one →
  1. January 13, 2009 6:10 am

    well, I cant say in the Australian context, but it looks very very ING!!
    so if it is some other bank (which am sure it is, given my limited knowledge on banks) then the designer has absolutely spoilt the recall value 😛 too bad…

  2. January 13, 2009 6:46 am

    ANZ ..but nobody can guess ..the color scheme is all screwed up..people would possibly guess ING Direct

  3. January 13, 2009 7:33 am

    NaB or Bankwest

    maybe ING but not likely… I would rather go with Bank West

  4. Anoop permalink
    January 13, 2009 9:07 am

    Looks like ANZ has taken ING head on.

    Making it look like ING may be deliberate and not accidental.

  5. January 13, 2009 9:33 am

    could be Bank West, but I believe the questions can’t be so easy and direct, else why would anyone ask the question itself 🙂

  6. January 13, 2009 12:13 pm


    One direct is ANZ’s foray in to online banking without branches.

    ING Direct has been successful and so has the colour scheme, so an obvious good starting point.

  7. Amardeep permalink
    January 13, 2009 12:14 pm

    My guess is Bank West !

  8. shubham permalink
    January 13, 2009 12:40 pm

    at the first look its undoubtedly ING but peeping tom peeped and its ANZ, anyways some dope on this is onedirect is an answer to ING orange mortgage launched early 2006 n this ws in mid 2006 keeping the colour combination same…….

  9. January 13, 2009 2:12 pm

    Bankwest or NAB… OK I’ll go with Bankwest

  10. Arthi Dattani permalink
    January 13, 2009 2:48 pm

    the visuals indicate ING Direct but the answer is ANZ

  11. January 13, 2009 2:55 pm

    If its ANZ, are they making a mistake by adopting a totally different color. Existing Customers may find it difficult to associate with the new image. But to my uninitiated eye, it looks like a BankWest site.

  12. Danish permalink
    January 13, 2009 5:15 pm

    I guess it is ING……..

  13. akshit permalink
    January 13, 2009 9:59 pm

    it seems to be ING …

  14. January 14, 2009 3:56 am

    well I didn’t bothered to check the websites but its just my gutt feeling tht it cld be Bank West. they use this orange color evrerywhere possible till u hate it/get enough of it. hehe

  15. Dipika permalink
    January 14, 2009 4:09 am

    ING Direct may be the other probable option…however, it seems the name is kinda misleading

  16. Amit Pall permalink
    January 14, 2009 5:23 am


  17. sourabh permalink
    January 14, 2009 8:48 am

    As per your criterion of selection it has to be Bankwest, but actually it should be venture by ANZ to leverage direct market of ING Direct. No clue about the selection of colure scheme. If you know write up back. . .

  18. Amol permalink
    January 14, 2009 11:33 am

    its ING

  19. Love S permalink
    January 14, 2009 3:27 pm

    It is ANZ.

    One direct is ANZ’s step into virtual banking.

  20. January 14, 2009 4:44 pm

    Honestly! Don’ know! 🙂

  21. nitin permalink
    January 14, 2009 5:38 pm

    NAB is the one with most inconsistent color scheme on its home-page. So may be one-direct is its another one.

  22. February 21, 2009 7:12 am

    It seems to be ING?


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