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What, Why and How of Social Media

July 27, 2011

In my earlier post on my corporate blog  the changing face of Airline website  I discussed on various trends influencing future airline websites, as promised  will touch upon one of the trend – Use of Social Tools to engage with customers across the travel life cycle.

I will not try to delve upon what is social media, why is it important for business – There is enough reports and research out there trying to prove that we are getting more and more digital and social – Instead, I will let this Kodak video do the talking – This is a story on digital transformation of Kodak – how they changed and whatever exists at Kodak now, never existed couple of years back – So very true for any industry embracing digital, including Travel and Airlines –

There is third question which is of particular interest and we definitely need to spend time on is – How are we doing Social Media and Are we actually doing it right? These questions remind me of the 10 key lessons on Social Media, as perfectly summarized by Gavin (@servantofchaos) during one of the ad:tech events-

  1. Don’t believe the hype
  2. Use subtle branding i.e. you don’t want to appear lame
  3. Social media is not free … You are putting your reputation on the line
  4. Learn from other people’s mistakes
  5. Be quick ..New ideas are only unique for a short time … It’s the zeitgeist baby!
  6. They won’t come. You have to use social media
  7. Constantly reinvent … Your social media beast develops a life of its own. Sounds like a teenager!
  8. Keep path to trial simple
  9. Understand how your audience uses social media
  10. Be brave … Social media is not for the faint hearted

It will sound repetitive, however social media is important and is transforming Travel industry in more than one ways – As is rightly highlighted in the fact – More Americans are on Facebook than have Passports and many more as highlighted in the latest infographic from Tripl – a social travel site (Please refer to image towards end of the post)

While you enjoy these interesting facts, I will get on working for the next topic – how exactly are Airlines using Social Media (Read Facebook and Twitter!!)

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3 Comments leave one →
  1. January 16, 2014 12:01 am

    You’ve got one that starts available “Does your Scottish Highland Terrier need grooming. It is the newest way to interact with with customers or visitors and the best aspect is, you have complete approval of your focus on if you are using a Facebook or myspace application. Sure the new boyfriend should trust you, but only if you truly deserve to be trusted.

  2. April 8, 2016 2:18 pm

    u0627u062eu0647 u062cu0648u0627u062f u0645u0637u0644u0628 u0646u062fu0627u0634u062au06cc u0645u062cu0628u0648u0631u06cc u0628u0646u0648u06ccu0633u06cc Click


  1. Some surprising findings from social media research | New Media and Marketing

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